5 Simple Ways to Stand Out In Your Niche
Standing out in your niche isn’t just a choice; it’s a necessity.
Has a certain business or entrepreneur stuck out in your niche? Why? What was it about them that made them stand out? Was it their colors? Their personality? Their content?
Wish your target audience thought of you the same way?
Well, that’s what we’re going to talk about today!
Let’s get started!
1. Master Your Branding
What do all of the biggest companies have in common? They’re masters at branding.
“What do you stand for?”
“What is your mission?”
“What emotions does your brand spark in your audience?”
These are all of the questions that you should be asking yourself when it comes to having a brand strategy. But just having a brand identity and strategy isn’t enough. You need to MASTER them.
Is your brand about convenience and simplicity for your ideal client? Master that. Make it known to everyone that’s what you’re known for. And then double down on your branding.
Have your brand colors, logo, typography radiate that message across your online branding.
It’s quite obvious that the most successful businesses in the world have their branding mastered.
Make sure that you do the same if you want to stand out in your niche.
2. Create Content
News flash: If you’re creating content then you’re already ahead of 99% of other entrepreneurs.
Most are mindlessly scrolling or thinking that posting content is a waste of time.
If you can create content that solves your audience’s problems and can drive attention to it, then you’ll be well on your way to standing out among your competitors.
What’s even better is having a structured content system that showcases your brand’s messaging, values and are able to do it consistently and at scale. That’s what we specialize in – book a call with us if you’re interested.
Onto the next tip.
3. Be Everywhere
The biggest mistake I see with entrepreneurs? They focus – rely on a singular marketing channel.
This can be a good thing if you’re starting out or just testing the waters, but you may want to think about diversifying a bit. What’s another thing that big brands have in common? They are everywhere. You can’t escape them, you’ll always be reminded of them.
“But I don’t have the time or budget to post and engage on every marketing platform,” you may be shouting in your head. Well then you have two options if you don’t want to fall behind your competition. Hire a 10-20 person marketing team or…you can have a content system that allows you to diversify your digital presence.
Not sure how to do that? Check out my eBook on how to use the exact same system that I use to do this.
Let’s move on, shall we?
4. Be Entertaining
Face it, if you can make people smile or laugh, you’ll be more memorable.
And 99% of B2B content out there is boring as f*ck. Like where’s the originality?
Just because your agency or consultant business is selling to other businesses doesn’t mean you need to make your content a complete snooze-fest. At the end of the day, you’re still making content for people.
So stop treating your audience like a bunch of soulless robots and start making highly entertaining content that is fun to read, pleasant to look and engages with them on a psychological level.
Onto the last one.
5. Never Stop Innovating
You know what all the gurus say: “Comfort is the enemy of achievement”
Look, this might hurt your ego a bit, but you’re going to always be behind your competition in something.
But there’s no shame in that, it just means that it gives you something to improve on.
Never get too comfortable with a certain client, with a certain system, anything. Business is a constant game of chess where you need to be learning from your competition and be striving for improvement. Otherwise, if you get complacent you will fall behind and your competitors will get ahead of you.
I’d recommend performing a SWAT analysis every 6-12 months to stay on top of your competition. This allows you to identify areas of improvement, spot gaps in your business strategy and find what your competitors do better and worse than you at and execute a strategy to crush them and hit your revenue goals.
Here are the key takeaways to standing out in your niche:
- Master Your Branding
- Create Content
- Be Everywhere
- Be Entertaining
- Never Stop Innovating
I guarantee that if you do all of these things and master them then you will be well on your way to crushing your competition and making your competitors jealous and envious of your business.
Stay safe and keep grinding everyone!